The Telegraph have just put out a story about Microsoft launching its own music streaming/download service by end of July! Differentiating itself by using the Xbox as the entertainment hub to the home.
This is getting interesting – what with Virgin Media about to launch a music service in the UK, Nokia building up a head of steam on their Comes With Music strategy and We7 and Spotify gaining traction. It adds weight to my earlier ramblings about digital entertainment content being available everywhere on every device at any time turning the music/video into a commodity. The services that will win, therefore, will not be the ones that just offer access to millions of tracks (they’ll all do that) – it’ll be the ones that can integrate easily on all of our devices (computer, phone, TV, home stereo) and that can make sense of our tastes and moods to offer us the right music at the right time.
