Just seen the latest Nielsen numbers for video consumption on Mashable. In the US alone, there were 11.2 billion video streams in July – that’s some 31% growth compared to the year before. Mashable dig further into the stats pointing out that “there were 135.9 million unique viewers of online video… that means that the average viewer watched 82.4 streams in July.”
This continued growth in video consumption in the US confirms what we know – that there is a lot of activity in the video related digital market. Traditional media companies are digitising more content and promoting their online video services, and then digital start-ups (like Boxee and Hulu) are gaining traction. This growth in new content and video services is not slowing down any time soon, making it easier for people to find specific content (because it is all available through search) but making it harder to discover new content because there is too much of it.
My team at The Filter have been working closely with some of the top 10 video providers in Europe and the US to increase user engagement by finding ways to help discovery through offering relevant video recommendations. The results have been really exciting – in all of the services we have been working on over the last 12 months, we have been able to deliver uplifts in video streams per visit of 20-50%, and users who get more relevant recommendations also visit more frequently.
